Most people go to a family dentist once or twice a year for a checkup and that’s it. Or they might go when they have a problem, such as a cavity that needs to be filled or to get a crown on a damaged tooth. The best family dentists will offer all of these services and more. However, as the trend toward more and more people seeking cosmetic dentistry procedures continues to increase, the best family dentists may be offering more and more of those services or changing their practice altogether to specialize in the lucrative field.

There are a number of cosmetic dental procedures, ranging from very simple and benign things such as teeth whitening to more expensive and invasive procedures such as tooth implants. However, the average person who chooses cosmetic dentistry goes for more expensive procedures, spending $5,000 to $6,000 on procedures meant to improve their smile.

One of the simplest and cheapest cosmetic dentistry procedures is teeth whitening. This process is minimally invasive, which is why it is very popular. Nearly 100 percent of people believe a good smile is an important asset that can help you impress people, including potential employers. That’s probably why Americans spend about $1.4 billion a year on tooth whitening products and procedures. That covers everything from over-the-counter tooth whitening products sold in supermarkets and drugstores to procedures done in the dentist’s office.

For those with more serious dental issues, there are a wide variety of other cosmetic dental procedures. Crowns and veneers can cover up unsightly and damaged teeth to make them look as good as new. The use of veneers, which usually are made of porcelain, has increased 250% over the past five years. Good veneers that are installed properly typically last for five to 10 years.

For those with missing teeth, especially in the front of the mouth where they can be seen, there are dental implants. These are false teeth that are anchored to the gums. This is an invasive procedure that can sometimes cause the need for multiple visits to the dentist, but the results are often worth it. Research has shown that there is a 98% success rate with dental implants. Dental implants, if successful, usually are permanent and don’t have to be replaced.

With so many ways to improve their smile, it’s a wonder more people don’t take advantage of cosmetic dentistry procedures.